The Foundätion edit: a soft, second-skin feel and four sculpting pieces made to mix, match and move with you. Pick your colour and size, then add straight to your bag.
Your KËY fit is a style match, not a sizing tool. Always check the sizing details on each product page before you add to bag.
Support isn’t one size
We didn’t want to fit the industry. We wanted the industry to fit us.
different bodies, different needs ♡
We believe activewear should work with your body, not against it. Different bodies need different things, and support should never be an afterthought. KËY was created to challenge the idea that one fit works for everyone.
Support comes first
Designed around real busts and real movement, not a single fit model.
Every body’s invited
Different shapes, different styles, different ways of moving. All welcome here.
Style, no compromise
Function you can feel, with the kind of look you’ll want in every fit pic.
Build your set in three taps: pick a top, a bottom and your colour, then add the whole fit to your bag.
Your set
SCULPT BRA + SCULPT SHORTS
Mocha · Size M
$110.98
Different sizes on top and bottom? Shop the bra, tank, shorts or leggings on their own.
Help us design what’s next
You’re not just shopping the collection. You’re helping create it.
Vote on as many as you like. Every response goes straight to the founders and shapes what we sample next.
where it all started ✎sample #01 ♡
Made in Australia
The founders’ story
Built by girls who wanted something different.
KËY started the way most good ideas do: in a group chat full of complaints. Sports bras that flattened or spilled. Leggings that looked amazing on the hanger and nowhere else. “Inclusive” ranges that were really the same pattern, sized up.
So we started sketching. We wanted pieces that actually supported different bust sizes and body shapes, felt buttery soft, and still looked like something you’d want in your fit pics. We grew up on glossy magazines and we’re not sorry about it.
love, the KËY girls ♡
Our story ♡
Foundätion is our first collection: the bra, tank, shorts and leggings we couldn’t find anywhere else. Every piece starts with one question: does this actually work for the body wearing it?
We’re a small Australian, female-founded team, and we’re building KËY with our community, not just for it. That’s why we ask you what colours, cuts and styles to make next, and why we read every single vote.
01
Melinda – Athlete
Izzy – Athlete
Estelle – Founder
KËY campaign
